There is a shocking lack of regulation around the production and labeling of pet food. Consumers make assumptions based on fancy packaging and multi-million dollar advertising campaigns but what we are told, unfortunately, is often deceptive.

The reality is that commercial cat food companies appeal to our emotional needs rather than the nutritional needs of our pets. Unfortunately, we buy what they are selling us, hook, line, and sinker!

Let’s take a look at what the cat food companies want us to believe about their food and then look at what they would actually say if they were telling us the truth.

What the cat food manufactures say about their food

Improving the lives of your pets is why we exist. Our formulations bring out the best in your pets and help them to live long and healthy lives. Our super premium cat food is 100% complete and balance nutrition for cats. It is made with the highest quality ingredients. Our superior formula improves skin & coat condition, helps maintain a healthy weight, reduces litter box odors, reduces hairballs and their symptoms, keeps teeth clean, maintains oral health, strengthens the immune system, and maintains urinary tract health.

Note: this stunning message is, of course, reinforced with beautiful pictures of meat and produce along with amazing photos of healthy cats romping around in cat paradise.

What the cat food label would say if it was truthful

We don’t care about you or your cat. We only care about your money.

Our wet and dry food contains 35%-50% carbohydrates which your cats, as obligate carnivores, can’t process. The carbs will make your cat fat while providing no nutritional value. These unprocessed carbs are the reason your cat’s litter box smells so horrible. If you switch to a food not packed with cheap indigestible fillers, you will eliminate the litter box odors for good.

Our dry food contains only 10% moisture and, even when drinking water, your cat will still be taking in only half the fluid required. Chronic dehydration will occur resulting in urinary tract infections, hairballs, digestive problems, constipation, and/or skin conditions. All of these conditions would improve (or be eliminated) by not feeding your cat dry food and switching to wet. The additives we put in the cat food may mask these problems but the only permanent solution is adequate hydration.

The ingredient list is put together to mislead you into thinking our food is way healthier for your cat than it actually is. We do this by weighting meat before it is processed which inflates its proportion five fold and misleadingly pushes “meat” higher up the list. We also play a game called ingredient splitting where we list out different forms of the same carbohydrate separately (e.g. ground wheat and wheat flour). These individual carbs then appear much lower in the ingredient list. The protein content we list is also very misleading as, in most cases, it is mainly derived from plants which your cat, again, can’t process. We don’t list out animal protein separately as you’d then see what we are doing.

The “food” we’ve created is completely unpalatable to your cats as is. We coat dry food with flavour-enhanced animal fat, grease, and other oils. We add flavours to wet food as well. We do this to trick your cat into eating something that they would otherwise find completely disgusting. Since most of the natural nutrients in the food are destroyed during high-heat processing and we add them back in artificially in this flavour-enhanced oil.

Although the expiration date of our dry food may be many months in the future, the food is only good for, maximum, a couple of weeks after the package is opened and exposed to oxygen. The dry food is coated with a flavour-enhanced oil that, when exposed to oxygen, goes rancid. The fat and oxygen combined is a prime environment for bacteria to grow. Once opened, food should be kept in the original bag and sealed air tight to delay food decay. Dry food that is kept open for months on end is one of the major causes of many “undiagnosed” problems. Eating rancid food causes vomiting, diaharia, and some more serious health issues. Rancid food, despite being so common, is often overlooked as the cause of health issues.

Our dry food will never clean your cat’s teeth. Cats don’t really chew their food and the little chewing that they actually do only breaks down the kibble into smaller bits. Tooth-decaying bacteria feeds on the carbohydrate rich residue left after eating the dry food and forms plaque which then becomes tartar. The only two effective methods of keeping teeth clean are if your cat is given raw meaty bones to chew on every day or if you brush their teeth every day.

Although we are aware of the inadequacies of our food and how deceptive our package and advertising is, we remain “willfully ignorant” of any issues. If we don’t acknowledge they exist, we can’t be held responsible for any resulting illness or damage. Pet food is a global billion dollar industry and we actively advertise, campaign, and lobby to protect our revenue stream. We actively work with vets to provide “education” and training on how to prescribe our food to treat cats. Don’t try to fight us as we have built an empire and will humiliate and crush anyone who questions or opposes us.

We know that you will replace your pet when s/he dies so our only concern is in creating a loyal customer out of you.

We wish you and your beloved cats health and happiness.

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Here at PICKLES AND PEANUT, we truly want the best for you and your furry friends. We hope that you start looking at pet food with your eyes open and make some positive changes for the healthy and happiness of your awesome cats.

Cindy, Pickles, Peanut and Pumpkin

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